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Because
Two Brands Are Better Than One!
Co-Branding
presents a major marketing opportunity for food product manufacturers
to expand their business by adding recognition and power to new
product introductions.
National or
regional food marketers can pre-sell consumers on new products
by including an ingredient that is already widely known and is
highly accepted in the retail and foodservice marketplace. Powerful
brands such as FRENCH’S®, CATTLEMEN’S®
and FRANK’S® RedHot®
offer you the opportunity to increase sales of new or existing
products.
- Co-Branding
can benefit your business:
-
Leverages existing brand awareness and advertising
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Support value-added pricing
-
Meets customer expectation for taste profile
-
Helps ensure product consistency
-
Facilitates special promotions
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Consumer trial is increased due to brand familiarity
- Sends
a message of premium quality and value to your customers
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Three ways
you can use French’s Flavor Ingredients
to promote your new product introduction
- Apply the
brand logo directly on your product’s packaging
- Use the
brand logo on your marketing & advertising materials
- Utilize
descriptive copy to refer to the presence of the brand in your
product
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